Universal Kids | Camp Play S'More!

The team partnered with the Universal Kids to transform their network into a summer camp experience full of fun & adventure. With hand-made stickers, simple line illustrations, and real-life props, we developed imaginative spots inspired by all things camp!

By incorporating simple live-action elements and augmenting them with digital animation techniques, the graphics package has a crafty and handmade vibe as if the campers themseleves helped make the magic.
Welcome to Camp Play S'More!

Role | Design, Animation

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A series of :10 IDs full of camp fun. From packing, thrilling paper airplane races, epic tug-of-war battles to parades, craft tent creations, and fireworks.

what history.

Team

Client



Universal Kids

Directed by



Block & Tackle

Creative Directors



Adam Gault



Ted Kotsaftis 

Producer



Megan Anderson

Creative Exploration



Stefanie Anderson



Yun Chen

Art Direction



Yun Chen  

Design



Mike Russo



Alex Winakor

Animation



Adam Gault



Ted Kotsaftis



Damien Bastellica



Gung-Kai Koo



Mike Russo 

Where to next?