The team partnered with the Universal Kids to transform their network into a summer camp experience full of fun & adventure. With hand-made stickers, simple line illustrations, and real-life props, we developed imaginative spots inspired by all things camp!
By incorporating simple live-action elements and augmenting them with digital animation techniques, the graphics package has a crafty and handmade vibe as if the campers themseleves helped make the magic.
Welcome to Camp Play S'More!
Role | Design, Animation
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A series of :10 IDs full of camp fun. From packing, thrilling paper airplane races, epic tug-of-war battles to parades, craft tent creations, and fireworks.
what history.
Team
Client
Universal Kids
Directed by
Block & Tackle
Creative Directors
Adam Gault
Ted Kotsaftis
Producer
Megan Anderson
Creative Exploration
Stefanie Anderson
Yun Chen
Art Direction
Yun Chen
Design
Mike Russo
Alex Winakor
Animation
Adam Gault
Ted Kotsaftis
Damien Bastellica
Gung-Kai Koo
Mike Russo
Where to next?
© Copyright 2022
© Copyright 2022
hello@mikerusso.tv
hello@mikerusso.tv
hello@mikerusso.tv
Brooklyn, New York
Brooklyn, New York
Brooklyn, New York