Google | Search On '21

In 2021, Google teamed up with B&T to bring their Search On event to life. Working closely with the Google Creative team, we helped establish a motion identity rooted in the idea that questions lead to more questions.

Role | Project Lead, Animation

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We crafted a distinct motion language using a system of colorful shapes, dynamic gridlines, and aspirational imagery to convey a sense of relation and intention.

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Purposeful data driven information. 

what history.

Team

Client



Google

Directed by



Block & Tackle

Creative Directors 



Adam Gault



Ted Kotsaftis 

Producer



Dorian Carli-Jones

Project Lead



Mike Russo

Animation



Mike Russo



Alex Winakor



David Jouppi



Dylan Goodsell



Saurabh Shriwas



Ted Kotsaftis 

Where to next?