Tru TV | Network Refresh

 

TruTV is an incubator of sorts where talent is encouraged to take striking creative swings on content that’s fun, relatable and highly repeatable. For TruTV, It's the shows that make the network. 

Using content as the foundation of our graphic identity, we set out on a mission to craft a motion language that was truly unique and full of happy accidents, Made by humans & humans are not perfect. 

Role | Animation

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A creator-driven network needs a creator-driven identity. TruTV’s motion language is improvisational and expressive.

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Happy accidents only.  

what history.

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Team

Client



Tru TV

Directed by



Block & Tackle

Creative Directors



Adam Gault



Ted Kotsaftis 

Producer



Megan Anderson

Lead Design



Yun Chen

Design



Adam Gault



Daveion Thompson



Wei-Shen Wang

Animation



Adam Gault



Ted Kotsaftis



Mike Russo



Wei-Shen Wang



Gung-Kai Koo

Where to next?

© Copyright 2022

© Copyright 2022

hello@mikerusso.tv

hello@mikerusso.tv

hello@mikerusso.tv

Brooklyn, New York

Brooklyn, New York

Brooklyn, New York

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