TruTV is an incubator of sorts where talent is encouraged to take striking creative swings on content that’s fun, relatable and highly repeatable. For TruTV, It's the shows that make the network.
Using content as the foundation of our graphic identity, we set out on a mission to craft a motion language that was truly unique and full of happy accidents, Made by humans & humans are not perfect.
Role | Animation
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A creator-driven network needs a creator-driven identity. TruTV’s motion language is improvisational and expressive.
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Happy accidents only.
what history.
Team
Client
Tru TV
Directed by
Block & Tackle
Creative Directors
Adam Gault
Ted Kotsaftis
Producer
Megan Anderson
Lead Design
Yun Chen
Design
Adam Gault
Daveion Thompson
Wei-Shen Wang
Animation
Adam Gault
Ted Kotsaftis
Mike Russo
Wei-Shen Wang
Gung-Kai Koo
Where to next?
© Copyright 2022
© Copyright 2022
hello@mikerusso.tv
hello@mikerusso.tv
hello@mikerusso.tv
Brooklyn, New York
Brooklyn, New York
Brooklyn, New York